Handling all your advertisement and marketing for your business can be a daunting procedure, but with the proper techniques and tips it can be a breeze. Here you will learn how to invest your precious dollars where they will bring the most results.
Get To Know Your Audience
Before you put your money and/or resources into any kind of advertising or marketing you need to know who your customers are. What age demographic do they fit in, activities, and what advertisement style they react to the most.
Learning how your customers interact with brands and how they look for ways to save money will help you figure out what advertising opportunities will work best for your franchise.
Search All Your Advertising Options
At a local level, there are several advertising options such as:
Local publication & Newspapers
Websites/ Website Ads
Sponsorship of Community Activities & Events
Create a list of all the available local advertising opportunities you can find. Next see what the costs will be. What will the cost be to run your available campaign of choice?
Create Your Budget
After you have determined the cost of your advertising, you can now see what you are able to afford in terms of marketing. In the beginning, you won’t be able to spend a large amount on marketing, but you can budget for a smaller ad on a website per say, or a newspaper ad.
Your first rounds of advertising will be about experimentation to see what results you achieve. So it’s smart to aim for a smaller budget on advertising at first and then spending more on it after you see the results.
If you advertise with one method at a time, it’s much easier to keep track of exactly what source all your results are coming from.
Track Your Offers
If you do want to advertise with more than one source at a time, make sure that you offer different promotions with those sources to keep track of where the traffic is directly coming from. Or you can use an online advertising option that tracks leads with technology.
Tweak Your Techniques
Certain advertising sources will generate different results, some may be lower than others and not produce as much profit. After about three months is when you can asses what is working the best for your franchise. In the case of the lower results source, you should drop those advertising sources and focus on the ones that are generating results.
Interested in investing in a franchise? While franchises are usually a safer, easier way to ditch the 9 to 5 job and go out on your own, the initial investment can sometimes be far out of our reach. That’s why we’ve compiled a list of available franchises you can start with less than $30,000 cash on hand.
If you’re thinking about selling your business, or if your mind is already made up about it, you may be wondering just how you can ensure that the process goes smoothly. Selling a business – big or small – can be a hassle that does not always end up being mutually beneficial.
If you own a business, or have an entrepreneurial side in you, you’ve likely considered the benefits of a franchise. After doing business with so many – from fast food restaurants to accounting firms to car repair shops – the allure of a tried and tested business model and a familiar, trusted brand name can be very tempting.
Buying a franchise can be a profitable move for people who have the entrepreneurial skills to run a business but don’t want to create that business themselves. Becoming a franchisee allows you to take advantage of a business model that has already been implemented successfully and a brand that is likely widely recognized. But that doesn’t mean that becoming a franchisee is easy. There are a number of things you should consider before making the decision to buy a franchise.